2007 autobot jazz tomy12/25/2023 Other noteworthy characteristics of the "main" movie line include a stronger focus on the Legends size class, which was once again available at all major retailers (instead of just at specialty and convenience stores), including toys for all but one of the movie's robot cast (although Legends were later changed from single packs to the "Allspark Battles" two-packs) the "Screen Battles" diorama sets containing minor, more movie-accurate redecos of Deluxe Class toys in nifty diorama sets including PVC figures of some of the movie's human cast (a rarity in Transformers toylines) the Real Gear Robots, a concept originally conceived for the Cybertron line, but then held back because it conveniently tied into a key scene in the movie and the Premium Series, a mostly collector-aimed lineup of even more movie-accurate redecos of previously released toys of most of the movie's robot cast. On some of the toys, these panels swing back on themselves or are otherwise concealed to such an extent that the finished robot gives comparatively little indication that it turns into a vehicle at all - yet another point of unity with the movie's design aesthetic. Many of the vehicle modes' exteriors are formed by thin panels, but limbs and torsos are sufficiently integral to the vehicle-mode panels that they are not shellformers. The primary gimmick of the main line is " Automorph Technology", a gimmick by which moving one piece of a toy will in turn move other pieces into their designated positions via hidden gears, furthering the parallel with the movie's visuals.Īh gotta plate in mah crotch, beat that beeotch. Transformations are fairly complex, and tend to capture the movie's visual spectacle of a vehicle flying apart into a thousand pieces as the robots transform. The main line figures feature an above-average design complexity, with figures such as Deluxe Class Bumblebee packing an amazing number of moving parts into a small package. Most alternate forms are realistically styled contemporary Earth vehicles, many of which are licensed replicas. This aesthetic carries over to characters that do not appear in the movie, giving the line a unified appearance. The main line movie figures attempt to emulate the spindly, multi-faceted appearance of the screen characters, succeeding to a remarkable degree. Toyline Action figures ("main" line) Overview 1.9.3 Non-US market Hasbro "special" single packs.1.9.1 Non-US market Legends Class single packs.1.6.4 Store exclusive multi-packs without redecos.1.6.3 Store exclusive multi-packs with redecos. 1.6.2 Other single-packed store exclusive redecos.(Transformers Electronic Combat Hardware) 1.3.2 Converting Arm Blasters Role Play.Many of these are featured in alternate movie-related media, such as prequel comics and video games.įollowing the success of the movie toyline, it was expanded with the AllSpark Power and Premium Series sub-lines, while the subsequent toyline, Transformers: Animated, was officially pushed back from late 2007/early 2008 to July 2008. Given the limited number of Transformers featured in the movie, the toyline naturally contains many additional characters. Virtually all characters of the movie cast received multiple toy incarnations at various price points, from the tiny $4 Legends versions and two-for-$5 Robot Heroes PVCs up to the massive, complex, electronic $80 Ultimate Bumblebee. Other markets, such as Japan and even Europe, also had their own exclusives. Furthermore, many stores received various exclusive redecos and multi-packs. Others, such as Real Gear Robots and the various role play toys, expand on the plot and concepts of the movie. Some, such as the Fast Action Battlers and Cyber Slammers, are aimed at younger users. In addition to the standard "main line" figures, several sub-lines were developed. The prominence of the movie allowed Hasbro to push the toy line to new levels of complexity and diversity. The 2007 Transformers film was accompanied by one of the largest product blitzes in the history of the Transformers brand.
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